I first knew of Yair Yona through his passionate and intelligent reviews on hasharat.co.il. Later on I got to meet him a couple of times, as he started doing more and more things: He runs the succesful and influential Anova Music label (which has on its roster Rockfour and Eatliz, among others), he has a great blog and he just released his own first album (myspace, Anova page)!
Since I love his writing and appreciate his love and knowledge of music, Yair was one of my first obvious choices to write for this blog, and I thank him for agreeing - here's his honest and funny text:
Oh, wait...on the day I'm publishing this, Yair has a birthday...So happy birthday! This is my small lil' gift for you, may your upcoming years be as fruitful and succesful as the last ones.
1. Hummus
I used to live in
The Arabs have the Narghile, that big glass pipe-like device that holds water and tasteful tobacco. They sit for hours and talk about politics, chicks and soccer, and smoking. The Israelis, they sit on Hummus. When you want to spill your guts and talk – you’d do it over hummus. When you want to chat with friends – you sit on hummus. When you want to kill the food craves for 12 hours – you sit on hummus. When you want an irremovable stain on your pants – you sit on hummus. That’s the reason hummus was what brought me back to
2. The Scene (we’re talking about the actual music, not the shitty hypes surrounding it)
Every end of a year, there’s the new smartass music critic who claims that “there was nothing interesting in the Israeli scene this year”.
This is probably the silliest sentence that comes from the media, each year. All of a sudden, they all became fans of minimal techno from
3.
Take your eyebrows down.
I love this city. I find myself there maybe twice a year, but I love it. I wouldn't move to live there, but I love it. There's something in Jerusalem that always reminds me of my childhood, that wasn't in Jerusalem at all (it was mainly spent in Ramat Gan), but I have uncles in Jerusalem and my family were always fans of the local Beitar Jerusalem soccer team, and something in this combination, is tattooed in my DNA. So whenever I come to
4. Sarcasm
I'm sarcastic. What can I do. My life was always about that. So when I travel abroad, I'm amazed by the many times I'm misunderstood and my meanings are misinterpreted. I'm trying to explain that I'm being sarcastic, but I usually get a dry, British "Right…". Something in the Israeli sarcasm is used as an unseen shield from the impossible life in this crazy small country. It feels like if it wasn't for the sarcasm, people would have killed one another. The mixture of the sarcasm and the floating, relaxed, 'everything's from jah' attitude, allows one to keep him sane. If it wasn't for sarcasm and if we'd take life and reality here seriously – we would have died of ulcer in the age of 35.
5. The Sun
As much as I suffer when I'm hot, and quickly transform into a man shaped liquid, it's a hundred times better for me then the European cold with the one degree centigrade in January. It's important for photosynthesis, it's important for the soul, it forces you to stay in shape and to watch out with sweets, and above all – it makes the heart bloom. If it's possible to buy a sun and take off the heat – I'm getting two.












